Friday, May 1, 2009

Advertising Joan Didion in 1970

I liked Joan Didion's book Play It As It Lays but I can't imagine ever having picked it up on the basis of Gene Shalit's* recommendation! Maybe he was less scary in 1970.

This ad is from an excellent New York Times slideshow of archived book ads. It makes me wonder if in forty years, we'll look back and be amazed at how publishers today are advertising. "Book trailers? That's so quaint!" [Via BookSlut]

* For those of you having a hard time placing the name, here's a refresher:

No comments:

Post a Comment

I love to get comments and welcome them on any of my posts. There is comment moderation on posts older than 14 days, but your comments will appear immediately on current posts.

Due to th eabsolutely insane number of spam comments I have been getting recently, I have unfortunately had to turn on word verification. Please email me if you have problems posting a comment.